Charlotte King: Growing a Promo Staffing Agency With No Ads

Paul Cohalan: She's taken it from a little small company that kind of just ticked along and then now it's bloody everywhere.

Charlotte King: To be honest, it was just a natural kind of word of mouth. I'm really lucky. We've never spent a cent on advertising that entire time. We'll just jump on the train and head down here. It'll only take you half an hour to get here. She's faffing around for half an hour. Oh, I can't make it.

Paul Cohalan: Is that most of it or half of it or the way you get them jobs? Yeah.

Charlotte King: At least 50% comes up like a week prior.

Paul Cohalan: It's easy.

Charlotte King: And I like, tell the team when, even when they come on board and we hire them. I'm like, this is not a normal job. And that's why it's hard to outsource from a management perspective.

Paul Cohalan: Here we are with Charlotte King, which I don't know very well but is a client and also bought a company that I knew about five years ago.

Charlotte King: Years. Almost.

Paul Cohalan: Nearly. Almost. Is it really?

Charlotte King: Yeah,.

Paul Cohalan: Mozeek Promotions. And she's taken it from a little small company that kind of just ticked along to suit the old owner and then now it's bloody everywhere.

Charlotte King: It's a monster.

Paul Cohalan: It's a monster. And we're about to find all that. All about it. So where do we start?

Charlotte King: What do you want to know? Yeah,.

Paul Cohalan: I'm just trying to think where we start. So I suppose start today where you're at with it. Mozeek.

Charlotte King: Yeah. Cool. Yeah. So like I said, we're five years in now. Five years. For me anyway. The business existed for 15 years prior to me taking it over, but yeah, as you said, it's grown. Yeah. In a huge way over the last five years or so. I mean, I don't know the statistics, but I think we are the like the largest promotional staffing agency wa in terms of like. Yeah. How many sort of gigs we're doing and how large our team is. So.

Paul Cohalan: Yeah, we're.

Charlotte King: Doing a little bit on the east coast as well. But very occasionally I'd like to sort of keep the reins here in wa.

Paul Cohalan: Yep.

Charlotte King: As well. Because a lot of my clients come to me knowing that we are Perth based and they like that about us.

Paul Cohalan: Ah, yeah.

Charlotte King: So I'm trying not to like, sort of. Yeah. Expand bigger than my boots.

Paul Cohalan: So what are we in 2026? So 2021, you. You purchased it and from what I know, it was just like small, little, small little gigs here and there that suited and it was probably more the flexibility Point. So when you went and bought it and this before you bought it. But then when you went and purchased Mozeek, what was your vision back then or you didn't know or.

Charlotte King: I had an idea roughly without having it in writing it. It's all up here kind of thing. Yeah, I came from like a marketing background. Like I did marketing at uni so I could just see there were certain things missing that I could do with it in a sense. So yeah, she was kind of just doing like grid girls and like promo, you know, on a smaller scale. But now we're sort of doing a lot more corporate stuff. Stuff we work with like a lot of the shopping centers is a big clientele of ours. Yeah. But we really do anything and everything to be. Do.

Paul Cohalan: You still do any of the old school stuff that are done before?

Charlotte King: We will. But I feel like that's just a bit of an outdated like promo girl ideology. It's not really like the done thing in 2026.

Paul Cohalan: Yep. Because things evolve. Right. And things are so fast paced and change now.

Charlotte King: Yeah. And then marketing has evolved as well. You know people can see through things a lot easier, you know, with Internet and all that. So I think it's a bit outdated and. Yeah, well we will do like a little bit of the more like glam girl stuff, you know, if a client wants a girl to like look a certain way, we'll make it work. A lot of the clients, they just want personality and people that can go out and speak to people about your brand.

Paul Cohalan: Yeah, that's.

Charlotte King: How we step in.

Paul Cohalan: Yeah. Awesome. So I. I used Mozeek for a couple of girls on a fight night actually. Yeah,.

Charlotte King: That.

Paul Cohalan: Sponsorship. Yeah. But yeah, you're right. I think it's all changed. I think that kind of stuff is not as predominant or nearly not at all really. Only in a couple of probably industries. But yourself, Charlotte, where you come from? Awa.

Charlotte King: I was born in England actually.

Paul Cohalan: You are England?

Charlotte King: Yeah. But I moved here when I was 10 years old, so. So.

Paul Cohalan: You're part of the furniture here. Local.

Charlotte King: Yeah. But at the same time I feel like I don't belong anywhere. Cuz I've got like a little bit of a British accent and then. Yeah. Either way someone's like where? Yeah.

Paul Cohalan: So when you moved here, where'd you move to?

Charlotte King: As in whereabouts in Perth we were north of the river. Ocean Reef. High. School I went to. My parents are still up that way.

Paul Cohalan: Yeah. Nice. Whereabouts are you now?

Charlotte King: Karrinyup.

Paul Cohalan: Oh yeah, yeah.

Charlotte King: Nice. And closed.

Paul Cohalan: Yeah, that was. I was in Woodlands with my ex wife and now in Floreat actually. Just the apartments here near Subi. So tell us a little bit about your upbringing when you're 10 years old. Come to Australia.

Charlotte King: Yeah. God, I haven't talked about that in years, to be honest. You.

Paul Cohalan: Don't have to, but. Yeah,.

Charlotte King: Yeah, no, I can do. Oh, no, not like it was a bad thing. It was great. The move was. I mean, obviously it's a bit of a shock to the system as a kid or at any age, you know.

Paul Cohalan: So you. Your parents and my.

Charlotte King: Brother.

Paul Cohalan: And. Yeah, yeah, brother. Older, Younger.

Charlotte King: He's one year older.

Paul Cohalan: Is he? Yep.

Charlotte King: Yeah.

Paul Cohalan: And can you remember a lot of it?

Charlotte King: Yeah, I definitely remember like leaving school my last day in England, like bawling my eyes out and my friends got me like these teddy bears and this card and yeah, it's like traumatic. But my brother and I were happy to move at the same time. My parents asked us, you know, we were old enough to have a bit of a side. My parents, my brother and I were like, yeah, let's go. Which is crazy for like a little kid. You think you'd be like so scared. But I remember being like, hell yeah,.

Paul Cohalan: We're out.

Charlotte King: Yeah. But we did come to Australia like on like a holiday to visit prior to moving. So it wasn't like we'd never been before.

Paul Cohalan: Yeah.

Charlotte King: As well.

Paul Cohalan: What was the driver, do you think? Was it just your parents wanted a change or.

Charlotte King: Why does anyone immigrate to Australia? You know, like the sunshine and. Yeah,.

Paul Cohalan: All that stuff.

Charlotte King: My dad just saw an opportunity with work and took it.

Paul Cohalan: What's he doing? If you don't ask him,.

Charlotte King: He's like a mechanical fitter. So sort of like an engineer. Same works on.

Paul Cohalan: That's my trade as well. That's.

Charlotte King: Your background. What can't you do.

Paul Cohalan: Before insurance and all this stuff. Yeah,.

Charlotte King: Yeah. Nice.

Paul Cohalan: Yeah. Awesome. So you just come over here. You went north of the river. So you grew up in a nice area then here, Ocean Reef and all that, which is.

Charlotte King: Yeah, we've always been by the beach and.

Paul Cohalan: That would have changed over the years.

Charlotte King: What do you mean, sorry?

Paul Cohalan: The area would have changed over the years.

Charlotte King: Yeah, I suppose so. Yeah. Yeah. Like it's definitely more developed. It's very further north you go now. Like I've got a house in Yanchep now.

Paul Cohalan: Yep.

Charlotte King: So. Yeah,.

Paul Cohalan: That's right.

Charlotte King: Like not even. That was the sticks before and now that's.

Paul Cohalan: It's all built up now, isn't it? Huge. So what. How far past your does it go? Now what built up. It's grown out heaps in it because they extended the freeway and all the.

Charlotte King: Yeah, well the train line's there now. Train.

Paul Cohalan: Line.

Charlotte King: That's helpful.

Paul Cohalan: Yep, yep. Yeah, it's. I always think where it's going to be in five or 10 years, like, you know what I mean? Perth's so spread out though, population in it.

Charlotte King: Yeah. It's like 40 minutes from the city is normal now.

Paul Cohalan: Yeah, it.

Charlotte King: Was back in the day. It'd be like, what the hell. That's.

Paul Cohalan: Have you spent much time over east?

Charlotte King: Bits and pieces. I was there In I think 20, 24 for about three weeks.

Paul Cohalan: Yep.

Charlotte King: But yeah, I'd like to do, if anything I would like to extend to like the Gold Coast. Yep. That would be like my next step. Yeah. I just feel like it's the most similar to Perth in terms of like lifestyle and.

Paul Cohalan: Yeah, it is. The.

Charlotte King: People and things like that.

Paul Cohalan: Yeah. So you like to open up the old Gold coast push over there.

Charlotte King: If I was going to expand, that would be the choice. Yeah,.

Paul Cohalan: Yeah, yeah. So.

Charlotte King: Like I said, I'm not in any rush.

Paul Cohalan: My, my business partner's over in Sunny Coast.

Charlotte King: Oh, nice.

Paul Cohalan: Mooloolaba and all that. It's beautiful. Yeah, Love it over there.

Charlotte King: Yeah,.

Paul Cohalan: Love getting over there and. And it is very similar to wa.

Charlotte King: Yeah, I agree.

Paul Cohalan: Queensland. Yeah.

Charlotte King: Bit more humid.

Paul Cohalan: So when you're doing a bit of promotion over there, whereabouts you're doing it.

Charlotte King: Just Gold coast, like Pac Fair, all those shopping centers.

Paul Cohalan: Yeah,.

Charlotte King: Yeah.

Paul Cohalan: So tell us a bit. All right, let's go back into the business. Tell us a bit about the shopping centers and you've brought them up a few times like.

Charlotte King: Yeah,.

Paul Cohalan: Obviously I'm very naive to this. Yeah. How's it look?

Charlotte King: Yeah. So essentially we work with like Westfield is our biggest. Essentially whenever they've got like an in center promotion, they'll get us to run that activation. It might be like a spin to win, it might be like a giveaway. But essentially the idea is that these centers want to draw the customers in as that center of choice in the area. And by doing these little giveaways or you know, those likability sort of exercises, then you'll naturally get those people coming back to shop at the center next time. Whether it's like, like for example last week we did like a Disney collaboration. It was like a school holiday activity and you've got all the kids coming in and it's free of charge for the families and the parents but naturally they just got that positive mindset about Westfield now. So they would rather come back and shop there than go to the next.

Paul Cohalan: Is that what it's for?

Charlotte King: Center? Yeah.

Paul Cohalan: Yeah. Cool.

Charlotte King: Yeah.

Paul Cohalan: Especially with kids. Everyone. Kids and pets, isn't it?

Charlotte King: Yeah. Yeah.

Paul Cohalan: So what did you do? Did you. Is it a dress up? Is it a. Like, what was it with Disney?

Charlotte King: Sorry. Last week it was like a craft activity where I think it was. We've done a few now, so they're all like rolling into one. In my head it was like, decorate your own lunchbox thing. And the kids got to come in, like, choose a lunchbox, and then we had these like iron on patches and. Yeah, it sounds strange that it's like obviously a marketing exercise, but, you know, it's.

Paul Cohalan: Really cool.

Charlotte King: Yeah, it is. At the end of the day, like, naturally there is, like a purpose to it. It's not just like for the sake of it.

Paul Cohalan: So school holidays would be really busy for you then. Yeah.

Charlotte King: That's why I'm glad we booked this in this week because the last two weeks were manic. I couldn't breathe, honestly.

Paul Cohalan: All right, so it worked out all right. No, with.

Charlotte King: The reschedule.

Paul Cohalan: Yeah. Yeah. I do apologize about that as well. Oh,.

Charlotte King: No, that's so fun. Yeah,.

Paul Cohalan: I was over east. Yeah. Cool. So it's. It's crazy. We're just talking about you coming over at 10, 10 years old, traveling all the way over, and then now you're talking about school holidays and you're doing paint your lunchbox with. With kids at the supermarket.

Charlotte King: And it's funny because I'm like, not really a kid person at all. And here I am, like, entertaining kids. I didn't think. I didn't land here, but, yeah, very grateful for it.

Paul Cohalan: You're not pulling faces at them and going,.

Charlotte King: They're so funny, aren't they? Like, some of the things they come out with, I'm like, I'm not a kid person, but sometimes they just crack you up.

Paul Cohalan: Yeah, they do. How old are you now, Charlotte?

Charlotte King: 33.

Paul Cohalan: You're 33. I think every age. I always say it, but every age is really cool for other reasons. And I was only talking to someone yesterday and I think the biggest thing with kids is they've got no filter. I think we create that we're actually the problem. I believe the parents or the adults or the world, you know, they pop out. They're a blank canvas. They're fun and they're so creative, like, and I realize that when they're on their iPads or doing anything, nothing's ever a major challenge. But I think we're the ones that create the filters on them and you know, the limits and all that kind of stuff. So.

Charlotte King: That's why I like the idea of those. Is it Montessori, those schools that are like just have free periods and they let them be creative.

Paul Cohalan: Yeah, let them be. Like.

Charlotte King: I said, I'm not really. I don't know if I'll ever have kids but if I did, I feel like that's the kind of like education I would want them to have.

Paul Cohalan: Yep. Yeah. Rather.

Charlotte King: Than restrictive and you.

Paul Cohalan: Got to let them go. Like look at the world now. Right. Like even the job you're in, one of the main jobs, it's probably got to be creative. Right. It.

Charlotte King: Is creative in a sense.

Paul Cohalan: And I always say my kids job's probably not created yet because of how fast paced the world is. But one thing, you know, AI and everything else, that human element of being creative is a really big piece in the world, I reckon. And my daughter loves painting and loves being creative and all that kind of stuff. I learned how creative they were and how much they don't get stuck on something. Like I'm very regimented. So it's like. But then like YouTube, like us TikTok and all that, like they'll get on YouTube and the amount of crazy creative stuff that they watch or like, or laugh at, like, honestly, it's off the charts. And then they'll show me stuff and what they learn out of it.

Charlotte King: Yeah.

Paul Cohalan: Some of the words they come out with, I didn't learn till I was. They're 30 years old. Really. Yeah, it is. And then you think back to us, I think we limit the kids so much, you know, put all these rules in place and. And you don't wanna do that. You wanna let em flourish and be what they be.

Charlotte King: Exactly.

Paul Cohalan: I think teach em resilience, teach em all that stuff, but not limited. Yeah. And you would see that when you have all your kids come in and do all these activities, wouldn't you?

Charlotte King: Yeah, it's just interesting to watch like that craft activity and this person has done something completely different to the kid next to them and they want like, yeah, kid B. I'm like, why did your brain think to.

Paul Cohalan: Do.

Charlotte King: It this way or choose this color, whatever the case.

Paul Cohalan: So tell us about the business again with you. You'd have to be pretty creative, wouldn't you? And always change it up, do you? Or is it the Client, Is it you? Is it a mix?

Charlotte King: A lot of the time the client comes up with the campaign and our job is to staff that campaign. So for the most part what I do is like labor hire, but obviously it's full promotional work. So there is the marketing.

Paul Cohalan: Element.

Charlotte King: Of it. But yeah, in saying that sometimes I do get clients come to me, especially the new ones, and they'll go, we're thinking about doing this. Can you provide your input? Have you seen this work before? And then of course I'll go back to the examples or case studies and be like, yes, this, this, this. But I wouldn't recommend doing it this way. So there is that creative element. Like every campaign is completely different. So it's creative in that way.

Paul Cohalan: Yeah.

Charlotte King: But yeah, fortunately for me, a lot of the initial brainstorming comes from their side and we just step in at like the final stages to deliver it.

Paul Cohalan: Yes,.

Charlotte King: That makes sense.

Paul Cohalan: I always say everything, everything's people skills and relationships. So go back five years when you took the business on, when was the big shift? Like when was the biggest change, you reckon? Can you remember?

Charlotte King: As in during the past five years?

Paul Cohalan: Yeah, like probably more towards the beginning of the first 12 months or whatnot. Like you obviously get in there, continue. And then when did you start making a big shift change as clients? Was it just opportunity, like clients popping up?

Charlotte King: To be honest, it was just a natural kind of word of mouth process. Like, I'm really lucky. We've never spent a cent on advertising that entire time. It's purely just been,.

Paul Cohalan: How was that?

Charlotte King: So someone recommended us. Someone recommended us. And yeah, as I said before, every day is different. So we just kind of, we say yes to everything. In all honesty. Like, you want, you want us to do this? Do you need an mc? I'll find one. One time this. Uwa. Actually, the university came to me and said we need four, like artists who are like painters or drawers to for this. Oh,.

Paul Cohalan: Well,.

Charlotte King: Activation on site. Didn't necessarily have those people in our team already, but I found them. Yeah,.

Paul Cohalan: Of.

Charlotte King: Course, yeah. The way that the business has shaped and shifted, to answer your question, is just because of what's come our way. It's not really me starting at the start and going, oh, I wanted to take it in this direction. It's just,.

Paul Cohalan: Yeah,.

Charlotte King: The.

Paul Cohalan: Market's driven it. Right.

Charlotte King: Yeah. And I'm happy with that. I'm very like, yeah, I'm grateful for the success in whatever way that came.

Paul Cohalan: Yeah, yeah. So how many people you got working for you?

Charlotte King: We've got 150ish on the books. Yeah. But that's not to say they work all the time. No.

Paul Cohalan: So it's like a database. Yeah.

Charlotte King: I would say every Fortnight we've got 40 to 50 on payroll.

Paul Cohalan: Yeah. Okay. Yeah. Awesome. Yeah. So besides the kids thing, shopping centers, what else, what other kind of stuff you're doing?

Charlotte King: Lots of food and beverage brands. Like we worked at the Good Food and Wine Expo with a wine brand. Yep. That flew in from South Australia. They obviously needed some extra pairs on pairs of hands for the show because they went from here, things like that. Just had a honey brand message me before I walked in the door here going, can we do some in store tastings? There's someone we worked with three, four years ago and they've just suddenly resurfaced and they want to do some tastings again. So, yeah, a lot of that stuff, which is fun, love food and drink, always get some freebies out of it, which is awesome. Gosh. What else? Revlon, we work with cosmetics brand Revlon. They have their like in store sales in the. Myer department stores will step in and essentially providing like retail stuff for that someone's a bit different to other ones. More akin to retail. So I could write you a list, honestly, at our socials, because I'm really active on there. I know I just said we don't see spend on advertising, but I am really proactive with like the organic side of posting on social. Oh,.

Paul Cohalan: You got. You got to do the social piece, don't you?

Charlotte King: Yeah.

Paul Cohalan: Especially the audience.

Charlotte King: I have fun doing that. I know a lot of business owners think it's such a chore, but I love it.

Paul Cohalan: Yeah. Yeah, it's pretty good. And. And it's endless as well. On the same every.

Charlotte King: Day.

Paul Cohalan: And. And you're. You're doing the work. You've got the content, like you're doing the work.

Charlotte King: Exactly. Like the gigs that we do are quite visual and they're always nice photos we get out of it. So naturally I'm going to post them.

Paul Cohalan: Yeah. So what. So when you took the business on in the first couple of years, what was your biggest challenge? Where'd you hit some roadblocks? Obviously the journey is about roadblocks, risk and resilience, Right? Sure. And you know, I suppose your. For the first roadblock or journey for you guys would have been moving, Right? It's a big change and all that kind of stuff when you're young and. And I haven't asked you too much after that, but just going to the business and then Buying the business and then going, what next? So you would have hit a few bumps in the road, I'm sure.

Charlotte King: Yeah. I think Definitely the first 12 months was the hardest, as any other owner would probably agree with. It was, you know, up at 5am, finishing at 10pm every day, just wrapping my head, wearing.

Paul Cohalan: All hats.

Charlotte King: There's just so much to it that you just don't expect. Had.

Paul Cohalan: You have any experience before.

Charlotte King: In the field?

Paul Cohalan: A little bit of both,.

Charlotte King: Yeah. I had done, like, promo work myself. I, you know, had done bits and pieces whilst I was at uni. I was doing this kind of work on the side a little bit, but in terms of running a business. Yeah, it was like running.

Paul Cohalan: The deep.

Charlotte King: End. Oh,.

Paul Cohalan: That's awesome. Are you glad you did it?

Charlotte King: Oh, 100%. Changed my life in every way. Yeah.

Paul Cohalan: Yeah, that's awesome.

Charlotte King: No regrets.

Paul Cohalan: None at all. So what'd you do at uni?

Charlotte King: Marketing.

Paul Cohalan: Yep.

Charlotte King: Accounting. And I'll.

Paul Cohalan: See your numbers go as well.

Charlotte King: Yeah. Although I also did French. Like the language as well. Just because I was like, I'd rather break up my day, go to the art school, school, do something.

Paul Cohalan: Different. We'll just try French in there.

Charlotte King: Yeah. And then. Yeah. And then back to numbers an hour later. So it helped, Honestly, it helped to mix up my day.

Paul Cohalan: Did it really?

Charlotte King: Yeah.

Paul Cohalan: Okay.

Charlotte King: I've forgotten all of it. Please don't ask me to speak any French on the podcast. Like, it's gone seven years ago. More.

Paul Cohalan: I think French. I just think croissants. Paris. Yeah. Actually, I propose in Paris. That's about my French. French connection.

Charlotte King: Will you marry me in French? I should know that. Don't know.

Paul Cohalan: Don't know. Can't remember. So did the. Did the whole accountancy thing help with the business? Must have. To a certain degree. You probably wouldn't realize. I think.

Charlotte King: So, yeah. Because I. Yeah. Obviously I have to do our payroll every fortnight and things like that, so just understanding a basic balance sheet and P. L. Statement and. Yeah, like that. I think maybe wouldn't. Yeah, the average person wouldn't.

Paul Cohalan: Yeah.

Charlotte King: Understood.

Paul Cohalan: So when did you go to uni? How old were you when you went to uni? Was it straight after high school? I.

Charlotte King: Had one year off, yeah. After high school school,.

Paul Cohalan: Did you travel?

Charlotte King: I had, like, one of those gap years that was unplanned. I finished high school and went, I don't know what I want to do. And I was. Yeah, 16 years old. I don't think anyone does, right?

Paul Cohalan: No, not at all.

Charlotte King: Had a year off, worked in retail, ended up coming the manager of that store, which was better than.

Paul Cohalan: That's cool.

Charlotte King: Anything, I suppose. And then I went back to uni the following year.

Paul Cohalan: Yep.

Charlotte King: So, yeah, I was still young, I was still 18ish or so. Yeah. Finished by 23, I think.

Paul Cohalan: Yep. So what'd you do then. Straight out of. 20. 23. What did you do at 23? Yeah,.

Charlotte King: I got a grad job at PwC.

Paul Cohalan: Because I was going to say, because you must have started the business at 28, roughly.

Charlotte King: So, yeah, I had a good five. Year gap. Yeah. So I ended up going back to teach at the same university.

Paul Cohalan: Oh, that's cool.

Charlotte King: I was like a tutor of some marketing classes.

Paul Cohalan: Marketing. Yeah.

Charlotte King: And then just did sort of social media for a few businesses on the side as well. That was me for about five years. But it wasn't a career.

Paul Cohalan: Yep.

Charlotte King: It was just ad hoc work on both fronts,.

Paul Cohalan: By the sounds of it. By the sounds of it. Just watching the way you're responding to that, you kind of knew that. And you must have been looking for something. Hence, probably when you're 28, you've gone and taken the plunge. No,.

Charlotte King: I did. I got. I hit a wall when I was sort of 27, 28. And I was like, I need to make a change. Yeah. And I don't know what that looks like. You.

Paul Cohalan: Were in here by the sounds of it.

Charlotte King: Yeah. Yeah. And it's funny because I think I've got like a high school yearbook from like year seven or something, and it says like, what do you want to be? And it says, I want to have my own business. And I was saying that even.

Paul Cohalan: At.

Charlotte King: 12 Years old, and I only looked back on it, like recently, and I was like, huh,.

Paul Cohalan: Y.

Charlotte King: Again, didn't know what that business would be, but here we are. But.

Paul Cohalan: You, you had it inside. I.

Charlotte King: Just knew I didn't want a boss. Like,.

Paul Cohalan: I'm not getting told what to do and. And it kind of seems like that a bit. You know, you've. You've just done little things and worked it all out and like, I was a bit the same. So I remember when I was a kid, I remember sitting on the couch with my stepdad. I come from over east. He goes, what do you want to be when you grow up? And you know, back in the day, business guy. You remember the old square suitcase with Eclipse. That was my vision. It was like, I want to be a businessman, a business guy. And like, I didn't do that till, you know, after I left the navy and mining and all that stuff. But even in the navy and even in mining, I was always looking at businesses and stuff. Never, never got any and same thing. Yeah. I must have been, I don't know, 10 years old when I said that to my stepdad and they, you know, none of my family's business and they just look at me. I just remember having that conversation and here we are.

Charlotte King: Yeah.

Paul Cohalan: And you've got to throw yourself in the deep end and take the risk. Yeah. I think,.

Charlotte King: I think my parents are very like old school mentality. You get your 9 to 5, you're retired,.

Paul Cohalan: White picket fence. Yeah.

Charlotte King: Yeah. So I think. Yeah. Times are changing though.

Paul Cohalan: Yeah. What do your parents say now? They must be pretty proud of you.

Charlotte King: They are, Bless them. I don't know if you saw the photos. We had a five year anniversary party a couple of months back. Yeah. When we turned five and my parents are there with their shirts on that say Mozeek. Bless them.

Paul Cohalan: I.

Charlotte King: Didn't ask them to wear those. I wanted to. It's really sweet. Oh,.

Paul Cohalan: How good's.

Charlotte King: That? I know.

Paul Cohalan: Do, do they ask, get involved, anything like that?

Charlotte King: Yeah. They've done heaps for me over the years, especially in the early days. Did.

Paul Cohalan: They?

Charlotte King: Yeah. If I was like super short staffed or something, they'd go and run like a sausage tasting in a supermarke. I needed some signage dropped off and I was running around on my feet. They were going to do it for me, no questions asked.

Paul Cohalan: How good is that?

Charlotte King: Yeah, I'm pretty lucky.

Paul Cohalan: Wow. Personal front. You said before you haven't got kids, want kids.

Charlotte King: I don't know. Still. Yep.

Paul Cohalan: Do you know how common that is? And it's okay, isn't it? It's. These days it's, it's changed. Going back to what you like, what you said, parents are old school and there's this whole, you know, cultural thing or belief or whatnot. The great thing I think these days is there's no rule book. We can do whatever we want. You know what I mean? I got a really close friend of mine, him and his partner decided at whatever point, they're like, you know what, we're happy where we're at and I don't need any judgment or any of that stuff these days, which is really cool. So.

Charlotte King: On either way, like.

Paul Cohalan: Either.

Charlotte King: Way, friends that want them, friends that don't. Either way.

Paul Cohalan: And it's good these days. There's no pressure with that. Like it's everyone's decision. Right. I think, you know, you go back 10, 20 years, maybe longer, and it was maybe a bit of an expectation but these these days I don't think it really matters. Everyone can do what they want. I love that I had kids and got married and all that stuff but then, then again here I am divorced and single now and. But wouldn't change it for the world. The kids are hard work but they're very rewarding. Yeah.

Charlotte King: It's a tough age, is it not?

Paul Cohalan: Sorry.

Charlotte King: It's a tough age, teens.

Paul Cohalan: Do you know what? I love it. I don't have them all the time. Tough. Yeah, it is a bit. And she's like dad, can we hire out flip out?

Charlotte King: Hire what, sorry?

Paul Cohalan: Hire out, flip out. Oh, which is, you know the bouncy place down. People like.

Charlotte King: Yeah, yeah,.

Paul Cohalan: Yeah. I'm like yeah, we'll sort it out. Anyway, we had 26 year sevens but I got to the pink Hummer on the way down, got that, went there and then we went over to a restaurant, what's it called? Raw. Raw restaurant down in Beer Lake. It's close by. Got a bus, went there and then finished there. There's you know, playgrounds and all that stuff. And then got onto a party bus with the whole poles and the whole party thing. And I'm like, my daughter and her friends aren't going in there. When we booked it, they had the best time. It was so good. All the way back to Floreat and dropped them off and I'm like, oh yeah, there'll be a parent or two that'll help out. No,.

Charlotte King: They're.

Paul Cohalan: Like this. But we nailed it. It was wicked.

Charlotte King: Yeah, sounds like a lot of.

Paul Cohalan: Fun. And I don't get to organize too much stuff but it was, it was pretty emotional for me. Even the limo driver goes, this is pretty important to you, isn't it? Because I was in the front, I'm like, yeah. And I look in the back and my boy, only boy in there, he's right at the back of the limo with all these Year 7s. It was really funny. It was really cool. I'm just getting a video done now of it because it took heap of footage. Oh,.

Charlotte King: She'll remember that forever.

Paul Cohalan: That was the Bit, as.

Charlotte King: Were.

Paul Cohalan: You. That was the bit. Yeah, it was cool. And just seeing her laugh and sing and you know, all that stuff. But my ex wife does an amazing job and you know, there's all the girly stuff and all that and she's growing up and changing and attitudes and non attitudes and all that kind of stuff. That's hard. And then I got her a phone the start of this year. I gave it to her. I'm like, the only rule is if me and mum ring, you answer it. Like especially when you want to start spending a couple hours here and there and then a couple of times she hasn't answered. Not on purpose because she's. She's a really good kid. But then I'm like flipping out and then she'll answer. I'm like, I'll flip this shopping center upside down if you don't answer your phone. I'm like, you got to answer, darling. Oh yeah, it was in my pocket. And how bad is Karrinyup with reception?

Charlotte King: Oh, it is terrible.

Paul Cohalan: I knew you'd know that one.

Charlotte King: As well as my local. I'm used to.

Paul Cohalan: It. Yeah,.

Charlotte King: We've had campaigns there and this like the client was getting angry because they were like, where are you guys? And we were like, we're trying to call you. We're downstairs, I promise, like.

Paul Cohalan: So you do a bit there at Karrinyup?

Charlotte King: We've done a little bit, yeah.

Paul Cohalan: Yeah, it's. It's really popular there, isn't it? It's pretty big. They've done a wonderful job there at Karrinyup I reckon.

Charlotte King: It is unlike any other center.

Paul Cohalan: Yeah.

Charlotte King: Yeah.

Paul Cohalan: What about. I don't go there. What's the other one here that's really big. Do you know the other shop? Well you. You should know. You've probably been there. The shopping. Other shopping center.

Charlotte King: In Karrinyup area.

Paul Cohalan: No, not Karrinyup area. What's the other one south of the river? Because that used to be the biggest, wasn't it? And now I think he's Karrinyup the biggest now.

Charlotte King: Is it Cockburn you're thinking of?

Paul Cohalan: No,.

Charlotte King: No, it's not Westfield Booragoon or one of the Westfields. The south. There's either Carousel or burger.

Paul Cohalan: Carousel, isn't it?

Charlotte King: Could be the one you're thinking. Yeah, Carousel is pretty snazzy nowadays as well.

Paul Cohalan: Yeah.

Charlotte King: The nice like food court and cinema and all that.

Paul Cohalan: Yeah. Yeah. Yeah. You've done an amazing job because I think, you know, Melbourne used to do that really, really well. And then I think Perth's come in now and Karrinyup's. Yeah. Karrinyup's unreal. Yeah. Let's go back to the business, people. Best thing in business. Hardest thing in business.

Charlotte King: Hardest for sure.

Paul Cohalan: Yeah. I think it's. I think it's both. But anything I ever learned, even in businesses I was in before work for people, always the hardest. Right. And tell us. Tell us a bit about that on the journey.

Charlotte King: Yeah, it's been tough and I thought it would be tough at the start and it's still tough. Five years on just relying on other people.

Paul Cohalan: Yep.

Charlotte King: And don't get me wrong, we have an incredible team who. Yeah. You.

Paul Cohalan: Can't do it without.

Charlotte King: Yeah. I rely on them, you know, every day. But at the same time. Yeah, it's hard just, you know, when it's not your business, of course. Like, trying to replicate yourself, I think is the hardest part. At the end of the day, I'm the person that's always going to try the hardest. And 100 in, because it's my.

Paul Cohalan: Yeah.

Charlotte King: Baby and my business.

Paul Cohalan: And one thing I learned over time is you can't expect them to be the same as you when it's not their business. But I'm really big on embedding people in the business now, like whether it's shareholding, profit, you know, whatever, when you find them, really. Because trust is the biggest piece. Right. Really. Really. And.

Charlotte King: I have to. Cause I'm not physically there all of the gigs, so I can't be there. I have to just handball it and hope that they do a great job.

Paul Cohalan: So you must have a couple that are like your key people, I'm guessing. Yeah. You know, you can trust and rely on.

Charlotte King: Yeah, definitely. And because we've got such a large team, as I said, there's about 150 of them.

Paul Cohalan: Yeah.

Charlotte King: Some of them are best fitted to. Or best suited to, you know, the beer tastings and some are best suited to the things with kids. Some are best suited to, like, a corporate gig. And they. Yeah. I can sort of pick and choose who's the best fit.

Paul Cohalan: Yeah.

Charlotte King: And the clients always appreciate that, that I won't just send them any old person. I'll send them someone who's worked in that field before or experience in that area or whatever the case.

Paul Cohalan: What's been your biggest. I'll say stuff up or mistake or missing or, you know, all that kind of stuff for a client one day. Because if it happens to you.

Charlotte King: Yeah.

Paul Cohalan: It'll be on the day, right?

Charlotte King: Yeah.

Paul Cohalan: Just by the dynamics. And.

Charlotte King: Anyone that works in, like, the event space will.

Paul Cohalan: Understand.

Charlotte King: Yeah. Understand that no matter how much you plan, how good the briefing is.

Paul Cohalan: Yeah.

Charlotte King: Something will always go wrong and we just have to keep a cool head about us.

Paul Cohalan: Yeah.

Charlotte King: And sometimes the staff will be freaking out more than me, and I'm like, guys, it's happened. Breathe.

Paul Cohalan: Yep.

Charlotte King: We'll just work around it and whatever.

Paul Cohalan: And learn from it later. Yeah.

Charlotte King: But biggest stuff up probably was recent, actually. Yeah. It was not ideal. So we had a tasting for a tea brand, a herbal tea company, inside a Farmer Jack's store. And it was a relatively new client, so naturally we always want to just make a great first impression as well.

Paul Cohalan: Yeah.

Charlotte King: And I hired a girl who was quite new with us. She seemed really keen and I, you know, it wasn't her first ever shift, but it was first five, let's say. And I said to her, meet me at the store at 10 o'. Clock. I'm going to give you a briefing, show you how to do everything. And then about 10:30, I'll leave you to it. 10:00' Clock comes past and she's gone to the wrong location. She's all the way in the city. She'd gone to, like, the headquarters for the tea brand rather than the actual store where the tasting was. Oh. And I had to leave. I had to be at Westfield at, like, 11, so I couldn't stay and run the tasting myself. And at 10 o', clock, I'm like, okay, all right, we'll just jump on the train and head down here. It'll only take you half an hour to get here. She's faffing around for half an hour. All of a sudden at half ten, oh, I can't make it. I was like, sorry, what do you mean you can't make it? You're the one that's gone to the wrong location. You're in the city, you can jump on the train. It's like the train station's literally 10 meters from where you stored. How hard can it be? But you just get these people like that just don't care. They'll just shrug it off and be like, oh, I can't be bothered. Actually, naturally, obviously, she's fired. Like, we'll never use her again.

Paul Cohalan: Yep.

Charlotte King: But just stuff like that, you.

Paul Cohalan: Think she would have got anxious. Like, imagine, like, rocking up late and not. And making the mistake. No,.

Charlotte King: That's probably all these thoughts going, some.

Paul Cohalan: Don't.

Charlotte King: Care yeah, I'm not sure about it. The way that these people think.

Paul Cohalan: They don't get. They don't get the other side, do they?

Charlotte King: Yeah.

Paul Cohalan: You know, like not rocking up and just kind of. It.

Charlotte King: Just, it continually baffles and angers me because I did this kind of work when I was at uni or I worked in retail. I did all these odd jobs, even like past uni, beyond uni. I never let people down the way that people have let me down. And it shocks me. Yeah. Like, how can you, like how can you sleep at night? Like genuinely. But luckily the client was good, cool about it and I just called them and explained what happened. And then obviously I offered them a free shift and.

Paul Cohalan: Free.

Charlotte King: Tasting the next Saturday at no cost to them. And you know, they were totally chill about it, thank goodness. But yeah, things like that would be the biggest, like oopsie moments. But there's other you can do. Like you've tried, you know, you've tried to do.

Paul Cohalan: Business. Right? Things happen.

Charlotte King: Things do happen.

Paul Cohalan: And you know what, I always say this. I've actually had it recently to do with just a bit of a business deal. But when there's negatives, there's always a positive out of it. Sometimes you build the relationship. I'm not saying always, but you're either learning sometimes you can build a stronger relationship either with the client or whatnot. You know what I mean? And it comes back to what you said just before about. And this is why you're the owner and in control. It's like people freak out, right. They don't know how to handle it. But no matter what goes on, as a leader, manager or whatever, you've always got to keep it where it is. Right. Because it's done.

Charlotte King: Yeah.

Paul Cohalan: It's either get hold of it, you can.

Charlotte King: Only control this much. You can't control.

Paul Cohalan: This.

Charlotte King: Much.

Paul Cohalan: And lower the. Lower the impact as much as you can and get through it. And then because the bigger deal you make out of it and carry on and you know, like some people in a bit of old school way, you know, like go back a long time. Yeah. I don't think people used to manage things like that.

Charlotte King: The saying I always like to use is like, if this goes wrong, is anyone gonna die?

Paul Cohalan: Correct.

Charlotte King: No. I'm not a doctor, I'm not out here saving lives. Yes. My clients, brands and businesses are important and we're going to do our best to promote them and do the job that we've been dealt. But no one's gonna die. This doesn't.

Paul Cohalan: Happen. It always works out in the end. It.

Charlotte King: Does, yeah. Yeah. And it, like, it's very rare for something to grow tits up. Like, they just did, like that example. But if it does, we'll make up for it later and we'll always go, you know,.

Paul Cohalan: And I think the good thing is, or your clients, they're all, obviously, business owners. Go and ask them what their number one challenge in the business is. It'll be people. So I think everyone understands it. Right? Yeah, I'm a bit the same. Like, it's all right, guys, we'll sort it out, you know, move on. But you do learn a lot from it as well, you know, like for next time or who to hire, who not to. So your hiring process, tell me a bit about it.

Charlotte King: Yeah. So I kind of mentioned earlier, we look for personality above all else. Confidence, personality. I'm actually not fussed. If someone hasn't worked in the field before, they've got the personality and they're bubbly and they're confident and willing to give it a shot.

Paul Cohalan: Yeah,.

Charlotte King: I'll take them on board.

Paul Cohalan: Yep.

Charlotte King: And we'll always have, you know, a bit of a training day. We'll be there with them on the first day and see how they go kind of thing as well.

Paul Cohalan: Yeah.

Charlotte King: Part of that is just a zoom interview. I have my assistant Callista, handling that. So sometimes we'll post on. See, you can do it that way. I was.

Paul Cohalan: About to ask you that.

Charlotte King: Yeah, just do this normal seek. What.

Paul Cohalan: Do you get? What do you get more from, like, we're in insurance and that we struggle to get on seek because there's not a lot of brokers. But what about for yourself? Seek,.

Charlotte King: Occasionally. We're actually lucky, our word of mouth. I get a lot of applications, sort of. I'd say three or four a week, just from people that have seen our socials or they've got a friend work for us or whatever the case. So, yeah, luckily we literally only post on seek. Like, I'd say once, twice a year.

Paul Cohalan: Yeah, yeah, same.

Charlotte King: Yeah. And we'll just recruit sort of every three months or so.

Paul Cohalan: Yeah,.

Charlotte King: Particularly right now. We're coming into our busy season. October through December is crazy. Like summertime, Boxing Day, Black Friday, all of that coming up. Yeah,.

Paul Cohalan: True.

Charlotte King: Yeah. It's super busy.

Paul Cohalan: So how, like, if I was a promotional person, how many hours could I do a week? If someone comes to you, can you, like, is there a lot to do if they really wanted to?

Charlotte King: It's hard to say. Yeah. I've had girls do 40 hours a week when we've got a busy week. Yeah, I've got. School holidays. Yeah, you could do. But thing is, because it's promotional, the shifts are typically over like a peak time, so it might be like 11 to 3 in a shopping center because that's when it's the busiest. So the typically. Yeah. As much as you could work every day, you're probably only going to get like four hours a day. Yeah.

Paul Cohalan: Yep. Because it's in a window.

Charlotte King: Yeah.

Paul Cohalan: Yep. What's. Is it good money?

Charlotte King: We pay. Yeah, we pay pretty well. We pay because it's casual and obviously weekend work a lot of the time.

Paul Cohalan: Yep.

Charlotte King: So the rates are naturally higher as well, so. Yeah, but depends on the booking as well. We do a lot of like mascot work as well. So when they're like dressed up in a costume or some kind of uniform, the pay is higher because obviously it's a bit more labor intensive with like wearing a heavy suit and things like that. What.

Paul Cohalan: Kind of mascots in.

Charlotte King: We've just started working with Perth Bears, which is exciting. You know, the new rugby team. So this Sunday we're doing an event with. Oh,.

Paul Cohalan: That's.

Charlotte King: Awesome. Yeah, it'll be a good one.

Paul Cohalan: So you use it at the beginning. At the start of it. That's. That's a cool story as well.

Charlotte King: Yeah. Yeah. Well, I was in touch with one of the girls from their team. I knew her personally, so I mean she's going to get us doing a little bit of work with the mascot stuff and a bit of like app sign up. They want to get people onto the membership. So we're doing. Doing a bit of like roving around and getting iPad signups as well. Those kind of campaigns too.

Paul Cohalan: Yep.

Charlotte King: More coming from them, I'm sure in the next. You.

Paul Cohalan: Know who's a cool mascot and I see him a bit now because I go to the Wildcats a bit. Oh.

Charlotte King: Yeah,.

Paul Cohalan: Wilbur. Yeah.

Charlotte King: Yeah, there's.

Paul Cohalan: Two. I was talking to someone the other day. It might have been. Might have been the CFO or whatever. I think his name's Dave and I think there's two people that do it.

Charlotte King: You've gotten you sense a different vibe from them. No,.

Paul Cohalan: I was talking to someone and he's telling me and he said, because sometimes, and I haven't seen it this season yet, he'll come out of the roof on a acrobat, you know, things. So obviously you've got to Be. You can't. Anyone can't do that.

Charlotte King: No,.

Paul Cohalan: But pretty cool. I take my kids along because we got some seats this year and he's just. They've just got the wickedest personality. And the games they play. And the kids love it that there really is a family environment.

Charlotte King: No, totally. And now I love the Wildcats. How.

Paul Cohalan: Good is.

Charlotte King: It? The atmosphere is incredible.

Paul Cohalan: Yeah. Dv,.

Charlotte King: It's so fun.

Paul Cohalan: Yeah. How cool is the mc? I can't remember his name, but he's. The.

Charlotte King: Season's starting soon, isn't it?

Paul Cohalan: It's already on, yeah.

Charlotte King: Oh,.

Paul Cohalan: Yeah. Yeah. I've been to four or five games, I think. Is it four? Yeah. Four or five. Yeah. So me and a couple other guys got some seats I wanted to last year. It didn't make sense. And then a mate hit me up and he goes, you want to jump in on getting a few seats, corporate seats. And I did. And it's so good. Get to take the kids. And then when I haven't got the kids, I take some friends or business people and it works out really well. But, yeah, Wilbur's the highlight, I reckon. Yeah, he's pretty funny. He gets the crowd going, which is pretty cool, I reckon. I reckon most other games need to take a leaf out of their book, like their atmosphere and the environment during the game. Like we, you know, first thing you say is defense.

Charlotte King: Yeah.

Paul Cohalan: Everyone remembers it.

Charlotte King: I literally haven't been for, like, 10 years and they're still, like, burned into. You.

Paul Cohalan: Gotta go. Let me know.

Charlotte King: Yeah, no, I'd love to. Yeah. I need to go before the season finishes then. If it's already.

Paul Cohalan: Yeah, it's in. I don't know when it finishes, actually. I've got to have a look. We're going to decide who goes this week or next week when it's on, but they do fairly well. What. What I can't get over is how close every game is. Honestly. Most games so far have been like, they're two points, one point and it goes like this. And the last, like, three minutes lasts like 10 minutes. Yeah. That's.

Charlotte King: Even better then.

Paul Cohalan: Yeah. Oh, it's.

Charlotte King: What you want.

Paul Cohalan: It's intense. Yeah, no, it's good. All right, so. So two years in, three years in. Tell us where. Where a bit about the business and where it shifted and your clients.

Charlotte King: Yeah, I think by year two or three, we kind of had our solid client base by that point, so we have our regulars.

Paul Cohalan: How. Many you got? How many regular clients you got? Like, how many consistent clients, you reckon?

Charlotte King: Like seven or Eight. Yeah. That send us regular work.

Paul Cohalan: Yep,.

Charlotte King: Yeah. And then all the others sort of ad hoc, as and when they need us.

Paul Cohalan: Yeah, yeah, yep. Yeah. When was the big ring the bell one, like.

Charlotte King: Westfield?

Paul Cohalan: It was Westfield,.

Charlotte King: Yeah. And we started just with Innaloo, that was my local center at the time, and. Yeah, started chatting with them and then she kind of said, if all goes well, we're happy to recommend you to all of the other Westfield centers in Western Australia.

Paul Cohalan: And.

Charlotte King: Then next minute we were. Yeah, suddenly working with all of them.

Paul Cohalan: How many. How many gigs did you have to do it at Innaloo before, you know, you got the handball over to the others? Not.

Charlotte King: Many. I'd say any two or three.

Paul Cohalan: So you nailed it. Yeah. What was it? What'd you do at the beginning, at Innaloo?

Charlotte King: I think it was like a Tim Tam giveaway. Was.

Paul Cohalan: It really? Packet of Tim Tams have never run out.

Charlotte King: Yeah, well, the members love it. They come up, they scan the app, we've got their details. You get some Tim Tams, you win.

Paul Cohalan: How good.

Charlotte King: Yeah.

Paul Cohalan: And then people.

Charlotte King: Love a freebie, let me tell you.

Paul Cohalan: Yep. Karrinyup. Hey. After that. Or.

Charlotte King: Karrinyup was. Yeah. A bit down the line, but I think Karrinyup uses a few different suppliers, so we don't go to. We're just sort of. Yeah. Again, as and when they need us.

Paul Cohalan: So with someone, I.

Charlotte King: Honestly couldn't tell you what's coming up next month. Like, things come up. Like, just.

Paul Cohalan: Goes like a.

Charlotte King: Week, a week in advance. And I'm like, yep, we'll get it sorted. Yeah. That's probably the other hardest part. I think I was.

Paul Cohalan: About to say I was about to ask.

Charlotte King: You. No one can enter. You.

Paul Cohalan: Don't have a choice. Like, it's like last minute, week out. So.

Charlotte King: Very much used to it.

Paul Cohalan: So that is your game. Hey, is that most of it or half of it or.

Charlotte King: In terms of, like,.

Paul Cohalan: The. The way you get them jobs? Yeah,.

Charlotte King: Yeah. I would say at least 50 comes up, like a week prior.

Paul Cohalan: Really?

Charlotte King: Yeah. I'm not even kidding.

Paul Cohalan: Wow. Yeah. And now there's no stress now that you're like, yeah, we'll sort it. It's easy. It.

Charlotte King: Is what it is. And I, like, tell the team when. Even when they come on board and we hire them, I'm like, this is not a normal job.

Paul Cohalan: Yeah.

Charlotte King: You will have to jump in at the last minute. If you've got a flexible schedule. Great. Obviously, don't expect them to drop it at things that, you know, the drop of a hat. Come in, work for me. But like, just an FYI, this is the way that it works.

Paul Cohalan: So I suppose in your game, that's why you need a big database, right?

Charlotte King: Exactly.

Paul Cohalan: Yeah. And really get to know your people and their niches and what their strengths and weaknesses are. So there's more. There's more to this than people must think. Like just putting a costume on or just handing out, handing.

Charlotte King: Out some flyers. No, there's a lot more to it than that.

Paul Cohalan: Especially. This is your strength. Right. Obviously you've worked this out, but you have to know everyone's strengths, weaknesses, the way they communicate, their language, the. The whole bit where they fit. Like you. Yeah.

Charlotte King: And that's why it's hard to outsource from a management perspective. Unless I can literally just copy paste my brain to someone else, no one's going to be like, on top of every campaign. Every single person.

Paul Cohalan: Are you a good delegator or are you still pretty controlling?

Charlotte King: Still trying to get there.

Paul Cohalan: At. Least you admit. It.

Charlotte King: Still trying to get there. No, it's. It's hard as well to let.

Paul Cohalan: Go. Let.

Charlotte King: Go?

Paul Cohalan: Yeah, they. I always call it let go of the ladder rung. I've done it for a few years now and I've got like team over east here and the Philippines and it's the best thing ever. And you know, I say they can do it 80% or better, like let them do it, but as long as they're not going to the client, which is hard in your thing or the business, and that's hard in your circumstance because it only takes one mistake. Right. And you're out in the open in the public for a client. Basically. What it does make you do when you try and delegate is learn to probably communicate and train better, you know, because we think people should know what we know because you actually take for granted your strengths, but you'd automatically pick someone, read the room, know what they're like. You know what I mean? I.

Charlotte King: Suppose. Yeah. Thought of it like that.

Paul Cohalan: Who's your right hand person? Who's the closest?

Charlotte King: So Calista is the girl I mentioned who's helping with the recruitment side of things because she's best on the admin side. She doesn't do a lot of like, stuff on the ground though, anymore. She. Yeah. Has other stuff going on.

Paul Cohalan: Yep.

Charlotte King: But in terms of brand ambassadors, I've got sort of probably three or four. Got Dale, he's been with us before I was even on board.

Paul Cohalan: Yep.

Charlotte King: He's awesome. Sienna, she's great. She does a lot of like, character work. She's Actually a trained actress and she's gonna be on, like, a Netflix show soon, so. Oh. Get a lot of these kind of characters who, like, are in the performance background or the actor, singer, dancer, whatever, like, naturally they're coming in to do what we do is. Yeah. A natural, like, progression. How.

Paul Cohalan: Good's that?

Charlotte King: Yeah, just. Yeah. Dealing with the public, speaking to people.

Paul Cohalan: So what.

Charlotte King: Kind of stuff you need a certain, like, confidence for? So.

Paul Cohalan: Yeah,.

Charlotte King: Yeah, it makes sense for that.

Paul Cohalan: So what would you put her in that, with the acting background? Like, give us an example of a gig.

Charlotte King: We did, like, an art gallery opening last year, and they wanted sort of people dressed up in these costumes just to add an extra to the event. Like, an extra, like, live. They're like live art, basically.

Paul Cohalan: Yeah.

Charlotte King: And they were kind of welcoming and greeting guests, but they had to have, like, a certain, like, charisma about them and. Yeah. Be in that costume and represent the character, essentially. So stuff like that we do a bit of as well.

Paul Cohalan: And, like, someone like her can adjust to that.

Charlotte King: Yeah,.

Paul Cohalan: Yeah. Really well.

Charlotte King: Absolutely. Yeah.

Paul Cohalan: Yeah. Cool. What. What's on the horizon? What's. What are you going to do different? What's evolving?

Charlotte King: Yeah. Does.

Paul Cohalan: Your brain tick like that? It's like, what can we do that someone else is not doing? Or.

Charlotte King: Yeah.

Paul Cohalan: Like, will you really push over east, you reckon?

Charlotte King: Potentially. I would like to do more alcohol brands. I feel like there's a lot of cool, like, boutique sort of, like, spritzes coming out and like this, you know, wine spritz, like, rum that. And I feel like these, like, there's a lot of local, like, distilleries and breweries that really want to get their names out there. So there's a bit of an opportunity there for us to step in and go. You're obviously, your team is quite small. You're a startup or whatever.

Paul Cohalan: Yeah.

Charlotte King: Let's help you out. Let's get your name out there on the streets of Perth and run your tastings for you, maybe get you into some events and exposure. A lot of, like, expo work as well.

Paul Cohalan: Yep.

Charlotte King: Like the good Food and wine show I mentioned before. But, yeah, I'd really like to start working with more of them, especially because a lot of their product is awesome. Like, there's nothing worse as a marketer than representing a brand that you don't actually believe in, but you're.

Paul Cohalan: Being paid.

Charlotte King: Yeah. Oh, there's been a couple of those. I won't name names, but I'm like, oh, this tastes awful, but I'm gonna pretend it's you know, this. Is great.

Paul Cohalan: What's your drinker choice beside not work?

Charlotte King: Aperol, Spritz. And we actually got to work with them last summer. It was incredible. Yeah, it was awesome.

Paul Cohalan: What do you like? Spritz? The restaurant.

Charlotte King: Yeah, yeah.

Paul Cohalan: Mario and that. Yeah, it's wicked.

Charlotte King: Yeah, it's very theatrical, isn't it? Yeah,.

Paul Cohalan: Yeah.

Charlotte King: Spray gun.

Paul Cohalan: He's a legend, my boy. Always. My kids love going there and yeah, the atmosphere there. A lot of restaurants, I think need to take a bit of a leaf out of their book too, you.

Charlotte King: Know. Again, I love anyone that's doing something a bit different. How.

Paul Cohalan: Good is.

Charlotte King: It? Yeah.

Paul Cohalan: And you know, they. I think they battled for a long time to build that thing outside. And I think they just redone their permit or something like that a while ago, not too long ago. But the effort and the 1 percenters they put in is like second to none. Yeah, yeah. And the gelato next door, they went and refitted that.

Charlotte King: Nice.

Paul Cohalan: All that stuff. Yeah, they're cool. They're really cool. No bookings line up, you know, so it's all different. And I think that's what keeps it a band. Also, do you know next door, do you know Nadia from Cookie Loaded?

Charlotte King: Yeah.

Paul Cohalan: So she was just on here.

Charlotte King: Oh, stop. That's so cool.

Paul Cohalan: Yeah, she's cool. So I met her by just going there after Spritz 5, six years ago.

Charlotte King: She's absolutely killing it.

Paul Cohalan: Yeah, yeah, she. Come on here. It was. It was awesome. She's doing so well and she's one that thinks outside the box a lot. Like always trying to.

Charlotte King: She expanded so quickly, I remember.

Paul Cohalan: Yeah. So I think. What is she now? I think she was 17 when she started at home cooking cookies. We talked about in the podcast and it's. I just love hearing that and you know, like going through the whole. Using a mum's oven, you know, you can only cook certain amount of cookies and then how much it's evolved and yeah, it's amazing. It's really cool. Like from a young person like that just to. To go through the challenge. Sign a seven year lease. That's what she signed.

Charlotte King: There.

Paul Cohalan: Yeah. In. In that main street as well. You know what I mean? Like, who does that at that age?

Charlotte King: People in my. What I'm doing. But I'm like, guys, I didn't even have a brick and mortar business. Like my overheads are low. Like the pressure in that sense is.

Paul Cohalan: Yeah.

Charlotte King: Down here. Like, I really admire people who actually like have a shop front or invest in thousands of boxes of product or whatever it is. Like that's a hell of a risk. And I'm like.

Paul Cohalan: I think your one is because it's so people based is putting food on people's tables and making sure the wages get paid. Wouldn't it? That'd be the biggest. Is it. Is it a cat? Can it end up a cash flow issue or not or only if you don't get paid? I suppose.

Charlotte King: Only if the clients wouldn't pay.

Paul Cohalan: But you've got some good names as.

Charlotte King: I said. Yeah. We've established now we've got some awesome clients we're working with.

Paul Cohalan: Yep.

Charlotte King: And I would trust them.

Paul Cohalan: What kind of terms do you keep your clients at? Do they pay straight away or is it a.

Charlotte King: Just two weeks? Just two.

Paul Cohalan: Weeks.

Charlotte King: From invoice.

Paul Cohalan: Yep. Ever. Any issues there?

Charlotte King: There's been a couple over the years that didn't pay. Yeah. And if I wanted to take it further and take it legally I could have. But.

Paul Cohalan: You're here or there with.

Charlotte King: Just like the energy.

Paul Cohalan: Sometimes.

Charlotte King: Karma will get them. Let me say that much.

Paul Cohalan: Yeah. And. And I think everyone learns that like I discuss it heaps in the insurance game and with clients and I think what you work out in the end, the stress and the focus and all that depending on how much it is. But what it does teach you is to shorten up your terms, your communication and how long you let them and how many jobs you do for them.

Charlotte King: Yeah. Again that was a learning curve. Late fees are coming your way. Yeah. You don't want to pay. You know. Have.

Paul Cohalan: You had some not pay you and you've just cut them?

Charlotte King: Yeah. One recently actually. This is someone that I never expected. They took a year to pay.

Paul Cohalan: Wow.

Charlotte King: And after when they finally paid there was not even an apology. They were being really blunt with me and saying just like just. Just super blunt and giving me one word answers and I was like you're the one at fault here. Bear in mind they had said we had done an incredible job and they were so happy with our work.

Paul Cohalan: Wow.

Charlotte King: Which is, you know.

Paul Cohalan: Yeah.

Charlotte King: Again, they.

Paul Cohalan: Must be in a bad spot to be like that. That's the way I say it these days. And I'm not condoning it but it's just like for you to do that and then speak like that. It's like they must be in a bad spot.

Charlotte King: Must be other things going on.

Paul Cohalan: Yeah. Yeah. And probably you're probably not the first or last that it's going to happen. Happen to. And you. All the learnings in business. Right. What's your biggest Learning in business. What's smacked you in the face and gone, why do that again?

Charlotte King: Probably going back to kind of what we were talking about earlier. Just making sure you keep a cool head. I've never blown up at someone or anything like that but there are situations where I've gone, oh, I should have taken a pause, thought about that and then dealt with the issue then.

Paul Cohalan: Yeah, hold yourself very well. You've got a very good demeanor. I love it.

Charlotte King: Yeah, no, it was in a couple of times where I'm like, you know, I've gone to the staff and gone, oh, why have you done it this way? And then 10 minutes later found out that you know, they weren't actually to blame. And I've got, oh.

Paul Cohalan: Shoot. From there.

Charlotte King: Sorry about that, dude. I'm really sorry.

Paul Cohalan: Yeah, I think we all go through that. Yeah. I think the biggest thing I learned from that is the repair, the sorry, the apology. Oh.

Charlotte King: Yeah,.

Paul Cohalan: Communicate whether it's with the kids, personal or business. I think that's what the most important thing always.

Charlotte King: Is. And we're humans at the end of the day, you know, we've got emotions that are gonna.

Paul Cohalan: And no matter how calm and collected you are and like some people are really good at, I've really learned the last five years, like really just. And I was only chatting about this on the weekend is like how patient I am in the background because I, I can be hard headed, it'll blow up but it's like, should I say firm now? Not much gets me these days but it's like I'll let things go a lot now, like heaps. But people don't see that bit until you get to the point, you know what I mean? But my, my boss, when I was in mining in bhp, my boss taught me years ago, Gary, I walked out of a corporate meeting and I'm like, why like this, this, this, this. He's like, mate, just leave it. You might, might lose the battle, but it's all about winning the war. And you know what? I've never forgot that ever. And it's like, and it's so true now I think the last probably three, four, five years that has come into play for me. Way more even the last two, probably two years, way more. And slow learning to let things go.

Charlotte King: Totally. And what's that saying, like if it's not going to matter in a month's time or a year's time.

Paul Cohalan: Yeah, let it go. Yeah. Don't sweat the small things like. Yeah, easier said.

Charlotte King: Than done. Of.

Paul Cohalan: Course it is. Right. And the other thing that's helped me a lot is probably more people really getting. I keep saying that, but everything. Well, I was going to put it up here. Everything happens for you, not to you. And everything that happens from people on that. Now, if I've had a couple people, really, probably the integrity's out the door. Right. And cross the line. And I'm like, you have to be in a really bad spot to do that. As a human being, Like, I nearly feel sorry for him for a split second, which I do. So I'm like, for you to do that kind of stuff is like what you were saying before about some people. For a human to be able to do some things, they have to be in a really, really bad spot. And I've had that in business the last couple of years. Because then what you do is you don't go down the rabbit hole. Oh, they're getting angry, reacting, being vindictive, all that kind of stuff. And let it go. Let that stuff go. And.

Charlotte King: You can't because it's your reputation on the line. Correct. You don't want to come across as unprofessional. Regardless of how they've acted, you still have to have your.

Paul Cohalan: And I say it all the time now, like, heaps. Windscreen's bigger than the rear view mirror, so just keep moving forward. Oh,.

Charlotte King: I like that one.

Paul Cohalan: It is like, really, really. I've just lived on that last couple of years, especially divorce and all that. I just don't say anything. And that's not me, but it's taught me patience. And whether it's business, personal, and it's like, just keep looking forward, you know? And I think what you said, it's not going to matter in a month. I think probably a few weeks ago, I could have gone to a lawyer over something. And I just landed, actually, and I'm like, just shut the up, Paul. Go home, go to bed,.

Charlotte King: Sit with it, go.

Paul Cohalan: To bed,.

Charlotte King: Sleep on it. You.

Paul Cohalan: Know when you write an email and you're like, leave it till tomorrow.

Charlotte King: Leave it in drafts.

Paul Cohalan: That's what was up here. I'm like, even my driver, he's like, you okay? I'm like, just take me home. I'm going home to eat dinner. I'm going to bed early. And I wake up the next morning and I never brought it up again. And it was the best thing I did. It was like that battle piece, you know, like, let it go. Don't sweat the small things. Yeah. So.

Charlotte King: Still. Still aggravating, though.

Paul Cohalan: Oh, definitely. But I always go, okay, what do I take out of that? What do I learn out of it? And how do I not get put myself into that position again? And when you start doing that stuff, it changes everything. And you know, like, my kids are around me a lot. Obviously probably not as much as I want, but they're around me a lot. So, like when you react like that and I think kids learn what you do, not what you teach them. It's not the verbal. Like if you remember growing up, you really do learn what your parents done and the actions and stuff like that. So that's a big piece for me now especially. I got them like five days a fortnight. So it's like every time I have with them, the focus is there and your reaction to stuff, even my daughter, I, I snapped at her last time we. And it was kind of over that similar stuff I was talking about. But I looked at it and I walked, I walk away and I come back and I, I get her and I'm like, no matter what, no matter what you said, have I said dad shouldn't have responded like that? And then have the whole conversation with her about it. And then repair. And like, I don't argue with my kids. We have a wicked relationship now and it's heaps different cause I left the house, but it's the same thing, right? Repair, communication, both understand where it's at. And then my boy can be like it a little bit now and then I'm like, all right, three of us. So when someone responds how they shouldn't, what's the punishment? And they're both like, go to Karrinyup and buy something. That's what she said to me. But yeah, don't sweat the small things, eh? And try and be the best role model we can. I was going to say to you, so this your right hand person, how long has she been with you? What's her name? Kali.

Charlotte King: Kalista.

Paul Cohalan: Kalista, how long she been with you?

Charlotte King: She was doing the brand ambassador promotional work first for a good couple years and then she started doing the admin.

Paul Cohalan: And she takes it.

Charlotte King: Yeah, she's awesome.

Paul Cohalan: Oh, that's Unreal.

Charlotte King: Yeah. Doing all my interviews for me for new stuff.

Paul Cohalan: I. I had a 20.

Charlotte King: It's a pretty casual interview that we run. Yeah. I don't believe in doing like a formal sit down, but still,.

Paul Cohalan: What's your industry? Right. You don't want to put them under. I.

Charlotte King: Just want them to get to know their personality and see if they can have a conversation. You can't have a conversation with us on an interview. You're not going to be able to have a conversation with a customer.

Paul Cohalan: Yeah, that's right. Exactly. What, what's the long term goal for her, you reckon?

Charlotte King: Well, she's at uni studying something completely unrelated, something science based from memory.

Paul Cohalan: Wow.

Charlotte King: Yeah.

Paul Cohalan: You reckon she'll stick around with you for a bit though? It's hard at that.

Charlotte King: Age. It's just a uni job for her, but it's good sort of, you know, corporate admin experience for anyone, you know, especially at uni, so sure she'll take something from it when she leaves.

Paul Cohalan: I haven't had too close of a look. So the branding of Mozeek, have you changed it up?

Charlotte King: No, I haven't. I actually didn't love the name Mozeek when I integrated over and initially one of my first thoughts was I'm going to change the name.

Paul Cohalan: Yeah.

Charlotte King: But it just doesn't make sense when it's a business that's been around for 15 years. Yeah, it's just going to be confusing. I mean, obviously companies rebrand all the time, but it doesn't make sense, to be honest with you. It seemed like more effort than it was worth.

Paul Cohalan: What about style, colors, all that? Have you changed that up?

Charlotte King: I've did some iterations of the logo and had, you know, some new T shirts made and some new business cards and things like that, but it was all still in line with the previous designs.

Paul Cohalan: Yeah,.

Charlotte King: Yeah. I actually don't mind it. It's like, it's quite sort of memorable in a sense. Yeah. Mozeek is sort of. I know. I think it's because it's got the Z in. The anything with a Z in is kind of.

Paul Cohalan: Strong.

Charlotte King: Stand strong. Yeah,.

Paul Cohalan: I, I think it's pretty cool. Yeah, yeah, yeah. But.

Charlotte King: Then I obviously I get asked all the time, what does it mean? And I'm like, kind of means nothing, actually.

Paul Cohalan: Make up your own meaning.

Charlotte King: Yeah, yeah. Well, if anything, I'm gonna Come up with an answer. Like, the logo colors are kind of like. Looks like a mosaic. You like the artwork. So I'll just make it up and say that's because we do all sorts of different things. We have lots of different services.

Paul Cohalan: That's pretty cool. We.

Charlotte King: Are full of variety. There.

Paul Cohalan: We go. Boom. Locked in.

Charlotte King: Marketing 101.

Paul Cohalan: What I was going to ask you then. Competitors. Competitors I. But tell us a bit about that. Like, are you a niche? Is there people doing exactly what you're doing?

Charlotte King: No. Which is our benefit. That's cool. I should say there are a couple. There's quite a few on the east coast.

Paul Cohalan: Is there?

Charlotte King: But in Western Australia, we've kind of only got one or two. And those sort of operate on a much smaller scale. I think they just kind of have it as like a side business, side hobby. It's not really something and.

Paul Cohalan: You've just lent all in on it. So.

Charlotte King: Yeah. And then there's another one or two businesses that sort of do what I do, but they also do, like, the set designs and they do the. The build of the activation space and the signage and all that kind of stuff, so. And then the staffing is on the side for them. So it's like a nice to have, but it's not that close.

Paul Cohalan: Do. You partner with any. Provide people?

Charlotte King: We partner with a lot of. Yeah, the people that build the designs and then we'll. Yeah, as I said, step in and staff it when the time's right. But I don't want to move into doing all that kind of stuff.

Paul Cohalan: You just keep doing what you do.

Charlotte King: We just do staffing and that's why we're good at it, is because we focus on that.

Paul Cohalan: Yeah, yeah, yeah.

Charlotte King: That's a, you know, key rule for any business. You don't want to get bigger than your boots and offer something that you're not prepared to offer properly and thoroughly.

Paul Cohalan: Yeah, exactly. What's the biggest gig you've done? Like, what.

Charlotte King: Was this year? Actually, it was back in, I think, March, April. We worked with Paramount plus for. I.

Paul Cohalan: Think I might have seen.

Charlotte King: Yeah, it was the Women's Asian cup, the football tournament, and we helped with the opening ceremony and we provided 85. 5.

Paul Cohalan: Wow.

Charlotte King: For it across the two rehearsal days and then the show. So. Yeah.

Paul Cohalan: Wow,.

Charlotte King: 80 Humans to manage. It was.

Paul Cohalan: How. Was your stress levels?

Charlotte King: It's fine, actually. Yeah, it was fine because I think it was one of those where, look we needed all these people for the. For the performance, but if one or two didn't, like, you know, let us down or whatever, there was ways around it. Yeah. So. And I knew that all the team that we had hired were so excited because this thing's being featured on, you know, a TV show and all that, so the odds of people letting us down are slim. Like, it's an exciting gig to be a part of, so, yeah, relatively low. And it. All. Went super smooth. Did.

Paul Cohalan: It really?

Charlotte King: Yeah.

Paul Cohalan: So off the back of that, what. What will that do for you, you reckon? Has it got you other work or will it get you other work or. Or even relationship conversation for yourself.

Charlotte King: Potentially? Like, I think the client. The client was like a marketing agency based over East. I know they'd be happy to use us again should they need anything in Perth. And that seems to happen quite a lot, to be honest. A lot of the businesses and clients are east coast based and then Perth is obviously a million miles away for all of them to try and manage things. So they have to be like, help us. We need manpower on the ground in Perth. And I'm like, I've got you.

Paul Cohalan: All sorted.

Charlotte King: So, yeah,.

Paul Cohalan: That's really cool. That would have been amazing. I'll have to go back and have a look at that.

Charlotte King: Yeah.

Paul Cohalan: So was it four? Paramount plus.

Charlotte King: It was four. Well, yeah, the Women's Asian Cup, I guess, just happened to be featured and televised on Paramount Plus. So,.

Paul Cohalan: Yeah, I was gonna say you get other gigs out of them.

Charlotte King: Yeah. Potentially. Like, this is one of those things where if I do some digging and reach out to the right people and go, hey, we're here. You know, it's like you're just so busy. Word of mouth will work for us or it won't, but yeah, we're here if they need us.

Paul Cohalan: So where was that held?

Charlotte King: Optus Stadium.

Paul Cohalan: It was at Optus,.

Charlotte King: Yeah.

Paul Cohalan: Do you do much at Optus?

Charlotte King: Yeah, we do a fair bit,.

Paul Cohalan: Yeah.

Charlotte King: Big events, probably.

Paul Cohalan: On the outskirts and that. They're a bit. Yeah, they have all their.

Charlotte King: Yeah.

Paul Cohalan: Footy.

Charlotte King: Yeah. We were there last week for the Wallabies game.

Paul Cohalan: Yep.

Charlotte King: A few other bits and pieces. Rugby World cup next year. That should be a big one. Hopefully.

Paul Cohalan: Yeah, that will be. Yeah. So you'll get in, you'll be in on that.

Charlotte King: Hopefully.

Paul Cohalan: Hopefully, yeah. With gigs like that, how many people you provide? Is it small? A.

Charlotte King: Typical activation is sort of three or four staff, but it completely depends on what it is, really.

Paul Cohalan: Yep. What about.

Charlotte King: Definitely not 80? That was an anomaly.

Paul Cohalan: That's.

Charlotte King: Huge. Yeah. It was crazy. Initially it was 40 and then suddenly it was like, actually, can we double it? I was like,.

Paul Cohalan: Yeah. Oh, two days, not even a week.

Charlotte King: Yeah. I think it was like three or four days before.

Paul Cohalan: Wow.

Charlotte King: Yeah.

Paul Cohalan: So that's like,.

Charlotte King: Somehow I still managed to sleep that night. Like,.

Paul Cohalan: That's crazy. We'll just double it from 40 to 80. Yeah. Wow. I could only imagine getting the 80 together. Was it a full day thing?

Charlotte King: Yeah. I think they had to arrive around midday, left around 6, something like that.

Paul Cohalan: Yeah. And you start like male and female.

Charlotte King: Yeah,.

Paul Cohalan: Yeah. Mix they would have loved. Did they get to meet anyone in there or is it just.

Charlotte King: Like the players? Yeah, I mean, definitely. We were up in like a green room. They would have been milling about. Yeah, we've met some cool people over the years. We work with, like Novak Djokovic's.

Paul Cohalan: Oh, yeah.

Charlotte King: Hydrolyte brand. Last summer I.

Paul Cohalan: Actually done a little bit of work around. He's built. He builds them. He has that pod for. The Novak has that pod for. So when you come off the game, you can go in there and relax. Okay. And they do some pretty cool stuff, these sports players. Yeah. Well, it's all. All about the wellness thing. Right. And so what was that? A Hydrolite brand?

Charlotte King: Yeah, it was like a sports drink for athletes or everyday people as well. Yeah. You want like extra brain function and. Yeah, it had all these different benefits. It was super cool.

Paul Cohalan: Yep. You ever going to bring anyone in on the business.

Charlotte King: On the admin side?

Paul Cohalan: Shareholding.

Charlotte King: Oh. You know, when I first started or took over, my accountant, I sat down with to sign all the company paperwork. Yeah. And that was his number one advice was never get a business partner.

Paul Cohalan: Yep.

Charlotte King: And I agree with him. Not that I've ever tried, but the thought of it sounds like harder. Like you just make your life harder rather than easier.

Paul Cohalan: Yeah, I got one there. I got two now. And that was by huge choice now. But I got rid of two and I. I agree not to have one unless it really gels and clicks and. And it was probably more me wanting to step back and I've got another model to run and that's probably. That's a big piece. But you've Got to find the right people. Hey.

Charlotte King: Yeah. And even, like, the way that the accountant explained it was like, you know, if one of you has a baby and then someone's got to take up the slack for, like, nine months, and then it's like just this balance of, like, you're always going to feel like you're pulling more weight. And so are they.

Paul Cohalan: Yeah.

Charlotte King: And I would. I've just seen it. I've just watched other people do it, and it ended so, so awfully.

Paul Cohalan: Yeah. Have you. Have you got a partner?

Charlotte King: No.

Paul Cohalan: No. Oh, you still.

Charlotte King: Independent girl. Leave me alone, everyone. No.

Paul Cohalan: Business partner.

Charlotte King: I'm very. No, I'm kidding. I'm very, very social. But, yeah, obviously, just like my own space. Yeah, I think that's evident.

Paul Cohalan: And obviously, your business being your focus, it's like, that's it.

Charlotte King: Yeah.

Paul Cohalan: Move forward. Next five years, where's it gonna go? I've asked you about.

Charlotte King: It. No, people have asked me this as well. And to be honest, I'm just so happy with how things are right now. Like, if we can maintain exactly what we're doing now for the next five years, I'll be stoked.

Paul Cohalan: And no one knew.

Charlotte King: Is that a goal, to just stay the same? Because, honestly, that's what it is.

Paul Cohalan: That's great. But you, because you've got that goal and you being you, social, loving, what you do, passion and all that kind of stuff, you will just grow organically as you need to, whether it's growth or change or pivot or bring something new in. Yeah. I'd be interested to see what you do different in a year or two, like, compared to what gets done now. How many business owners I've spoke to, including myself. No, we're just going to stay where we are, do what we do, and then the market drives everything. Right.

Charlotte King: It will change whether or not I want to. Because of.

Paul Cohalan: The market. Yeah. Yeah. And the dynamics of the business. I'll speak to you in 12 months and you'll be like, gold coast is cranking.

Charlotte King: Yeah, Maybe like. Yeah, done.

Paul Cohalan: 100 People.

Charlotte King: Yeah, it's definitely an option, for.

Paul Cohalan: Sure. Do you get over there much?

Charlotte King: I haven't been since last year or the year before. I'm trying to stay put for a while. I traveled a lot.

Paul Cohalan: I was about to ask you. You rang me from Europe.

Charlotte King: Yeah, I was in Europe a lot last year on the year before, just running things remotely. I was away for, like, nearly a year and a half total, back and forth. So now this year, I'm like, I need to stay put and see the clients in person and the team and. Yeah, just focus on Perth. Like.

Paul Cohalan: Where'd you go, if you don't mind asking?

Charlotte King: I was in Spain for a lot.

Paul Cohalan: Yep.

Charlotte King: I was in London for a while.

Paul Cohalan: Cool.

Charlotte King: Berlin, Greece. Where's.

Paul Cohalan: Your favorite?

Charlotte King: Spain.

Paul Cohalan: It is.

Charlotte King: Yeah.

Paul Cohalan: I haven't been. I.

Charlotte King: Went like five times over the course of two years. Different parts of Spain. But.

Paul Cohalan: What do you love about it?

Charlotte King: Just, like the culture, the weather, the food, the language.

Paul Cohalan: All of it.

Charlotte King: Yeah. There's nothing I dislike. Maybe that's why I like it.

Paul Cohalan: That's unreal. I just met these three young guys, actually. AI. One of them is really strong in AI, and he's doing some projects from Portugal. And there's just heaps of spots I haven't been over in Europe. I'd love to go. Yeah, Spain's definitely one of them.

Charlotte King: You haven't been?

Paul Cohalan: No.

Charlotte King: You haven't lived?

Paul Cohalan: No, I know. And the word Spain's come up so much lately. It's like. I'd love to get over there. I'll probably. I've done a bit like you, but not. Not Europe and that. But I was traveling heaps two years ago. It was probably a bit of an avoidance thing, to be honest. Keep on the move from separating and divorcing. But last 12 months, I haven't traveled all except two or three times over east. Just went over to Dom Dollar actually in the grand final two weeks ago. That was. That was epic. But I reckon next year I will. I'll hit a couple of them spots because they keep popping up. And I wouldn't mind doing Tomorrowland next year. I haven't done it.

Charlotte King: Tomorrowland scares me.

Paul Cohalan: I'm a bit scared I won't come out. That's my worry.

Charlotte King: Like, I love a festival and I love live music, but an event of that size, I don't know, freaks me out for some reason. I.

Paul Cohalan: Just think it's on the bucket list. I think I.

Charlotte King: Feel overwhelmed.

Paul Cohalan: Yep.

Charlotte King: And not in a good way.

Paul Cohalan: I just think it's. It's on the bucket list. What. What's. So you love London?

Charlotte King: I like it when it's warm.

Paul Cohalan: Yeah.

Charlotte King: When as soon as the summer's gone, I'm like. Bit miserable here.

Paul Cohalan: I. I really want to get there because the insurance side, because the Lloyd's. London, like, London's, you know, probably the. The home of insurance.

Charlotte King: Oh,.

Paul Cohalan: Yeah. Because the Lloyds of London. So we write a fair bit of business out of there. So be really cool to get over there and do a tour of the Building and, you know, all that kind of stuff.

Charlotte King: Okay.

Paul Cohalan: And then. Yeah, Spain would be good. Italy. Yeah. There's a bit on the list and I think the.

Charlotte King: Mate. Italy.

Paul Cohalan: You don't like Italy, don't you? How come? You're.

Charlotte King: Like the only person on the planet that doesn't. I just had a terrible experience.

Paul Cohalan: I. I just got in the lift with a lady. She just got back this morning. Just for. Just before you walked in? Yeah.

Charlotte King: Right.

Paul Cohalan: Yeah. She loved it. I think she must go a bit.

Charlotte King: I'll give the south a go. I think it's the north I wasn't a fan of.

Paul Cohalan: Yeah. So I only went Rome. This is back when I was. Went to Croatia with my ex because I got married in Croatia.

Charlotte King: So you got engaged in Paris, married in Croatia.

Paul Cohalan: So I went over there. I got together in 08, went over there in 2010 and proposed in Paris. Up the Eiffel Tower, actually the middle of the restaurant. And then, yeah, 2012, got married there. It was cool. Really cool. The history and all that stuff in the palace. Yeah, I think. And I. When I went to Italy, when I go Rome, Bologna. Oh, a couple of spots like that. But I reckon south would be the go as well. I agree.

Charlotte King: Apparently they're friendly on the south multiple even. Like Italian people told me that.

Paul Cohalan: Yeah, must be true. South Italian people or north.

Charlotte King: Yeah, maybe that's them saying that. Were.

Paul Cohalan: They a bit biased?

Charlotte King: Yeah, probably.

Paul Cohalan: Do. You go to Bali, though? Do you like Bali and all that?

Charlotte King: Too many times.

Paul Cohalan: Too many times. Where do you go there?

Charlotte King: Uluwatu usually.

Paul Cohalan: Yeah. I only went there for the first time about four or five months ago.

Charlotte King: You're kidding.

Paul Cohalan: I actually nearly died that trip in Bali. I went to the hospital, had a T bone with a scooter I was riding and hit a Gojek. And. But yeah, I was over there with someone and then they come back and then in Ubud. Always go to Ubud. And then went to Canggu and then went Seminyak. I went Canggu and then was in Canggu. I was riding a Seminyak and a road was riding along. And then. Yeah. T bone. I can't remember much. I was concussed for two days. They took my passport. 24 Hours. It was crazy. I'm not scared of much, but that scared the out of me and I just. This.

Charlotte King: Was your first time in Bali? I probably wouldn't have left a good taste in your mouth.

Paul Cohalan: No, no, I've been there heaps. Oh, yeah, no, I've been there. First time. Uluwatu. So after all that, I. I went to Seminyak and I rang Nat my ea and I'm like, I'm gonna stay another night. And then I wasn't meant to stay that long, but I was all busted up and my whole back had a big chip out of the back of my head. And, yeah, I was in a lot of pain. And then I end up standing in Uluwatu. It ended up being an awesome trip, but I ended up getting Bali belly and the accident. So it was. It was a. There's highs and lows in that trip, but Uluwatu is absolutely beautiful.

Charlotte King: It's stunning. I.

Paul Cohalan: Love it.

Charlotte King: Favorite. I.

Paul Cohalan: Went and stadium like. I.

Charlotte King: Love how like foresting green it is.

Paul Cohalan: Yeah.

Charlotte King: Everything's like spread out and just going through the little jungle rides. Yeah.

Paul Cohalan: How good is it?

Charlotte King: Taking it all in. Do.

Paul Cohalan: You ride the scooter or get on the back?

Charlotte King: No, I get on the back. I don't trust myself.

Paul Cohalan: Yeah, I always ride, but I.

Charlotte King: Less pressure. Yeah, true. Have a drink and not worry about it, you know?

Paul Cohalan: Yeah, yeah, that's true. How often do you go? All the time.

Charlotte King: Yeah, I think I went three times in the last year.

Paul Cohalan: Yeah.

Charlotte King: Going after Christmas this year as well, with the family, which would be nice.

Paul Cohalan: Oh, that'll be cool.

Charlotte King: Yeah,.

Paul Cohalan: I. It's so easy from here, isn't it, from Perth for a break. Yeah. Uluwatu. I stayed in the cliff edge. You got a little. You walk down upstairs and stay there and I'm like. You wake up in the morning or.

Charlotte King: Fun and games until you have to lug a 30 kilogram suitcase. That.

Paul Cohalan: Was a pain in the ass.

Charlotte King: Been there. I've been there.

Paul Cohalan: You've been there.

Charlotte King: Just conscious of the time, by the way. Yeah, it was already.

Paul Cohalan: I was just. Just about to say that if I had to get someone on here, who would I get on?

Charlotte King: On the podcast?

Paul Cohalan: Yep.

Charlotte King: Who.

Paul Cohalan: Comes to mind?

Charlotte King: This.

Paul Cohalan: Is a bit of a compound network thing, right?

Charlotte King: Yeah, yeah. My friend Bri would be good.

Paul Cohalan: Who's that?

Charlotte King: She. Her name's Brie Connor. She runs a social media agency.

Paul Cohalan: Oh, awesome.

Charlotte King: She's like my best mate. She just started her agency, only like, two years ago and it's like, completely taken off.

Paul Cohalan: Yeah. What's that called?

Charlotte King: Now socials.

Paul Cohalan: Now Socials. Yeah. Wicked. So after here, we'll send you an email. And I usually just take some notes and then I try and get one or two people off you, because then it just keeps the compounding.

Charlotte King: Give me a second to think as well. Cause I'm sure I'd have a couple others I could come up with.

Paul Cohalan: The other thing is, what'd you get out of today? Because I know you're a busy girl normally and you probably don't stop.

Charlotte King: Yeah.

Paul Cohalan: What'd you get out of it?

Charlotte King: Oh, to be honest, this was great. Just as, like a reflection period. There's not often someone actually asking, asks you, you know, how's the last five years been? What's the next five years looking like for a second to stop and actually. Think. About that?

Paul Cohalan: Oh,.

Charlotte King: Yeah, I.

Paul Cohalan: Seen your face when I asked you. Like, I didn't know this was coming. Yeah.

Charlotte King: I mean, I'm not mad about it, but yeah,.

Paul Cohalan: That's what it's. That. That's. That's the point of it. Right. And everyone says that. And that's why there's no questions, no nothing. It's like no one stops, just including me, stops just for a moment to go, why am where I am? Why is the resilience I got. Yeah.

Charlotte King: We're just. Just, you know, in the rat race every day, blah, blah, trying to get through the day.

Paul Cohalan: Yep. You.

Charlotte King: Don't actually. Yeah. Reflect and decompress. So it's been nice. Nice to learn a little bit more about you as well.

Paul Cohalan: Yeah, it is good. I.

Charlotte King: Know you have, like, all these different things going on.

Paul Cohalan: Yeah. And I'm. It's going like that now. So this is, let's say, a hobby or Fills my cup. I want to do it for about three years, but it's like. Like this chat here, this is. Yeah, this is what fills my cup. And I think, indirectly, it helps a lot. So we're booked to the end of the year. I've got about 200 on a list. It's like, yeah, it's really, really cool. And a lot of people getting a lot out of it, which is awesome. And there's a lot, like, I ask you about, what are you gonna do in the future? I've got so many ideas, and, yeah, it's gonna be pretty cool. So,.

Charlotte King: I mean, for me especially, like, my whole business model is about talking to people.

Paul Cohalan: Yeah.

Charlotte King: And speaking to customers. And like you said, I'm in A people people, business. So stuff like this is helpful for that as well because.

Paul Cohalan: Have you been on any other podcasts or you've done it in a different way? I.

Charlotte King: Did one about a year ago. Alex is his name, his podcast. He interviews a lot of like musicians and artists and things like that. So I think me as a speaker was a bit more like left of field. I didn't really fit the mold of people he normally has on there. But yeah, it was a lot of fun.

Paul Cohalan: Yeah. Cool.

Charlotte King: His was also very sort of a bit of a free for all. Like no structure,.

Paul Cohalan: Just chat.

Charlotte King: Yeah. We ended up talking about like Halloween and all this.

Paul Cohalan: Oh, did you?

Charlotte King: Yeah, because it was right before Halloween. It was exactly a year ago.

Paul Cohalan: I was going to say it would have been. It's only a couple of weeks away and my daughter messaged me last night, can I stay at a friend's and do trick or treating at the house? Because she's with me. But I think that's what this is great about. This is there's no like topic. So it's not insurance, it's not marketing. It's not. So they're different people. And you're gonna be recording 27, I think. And I'm being consistent for a year from episode 12. Cause I had a two month break when I moved office. And then from episode 12 it's like I promised myself I'd be consistent. Yeah. Cause consistency and getting people on is probably the hardest. And I can do both. A lot of podcasts I've watched, they'll go for like four episodes, eight or whatever and stop. Which is cool. No judgment. But I'm like I really want to make a difference and make a social impact. And it's done that a lot just with the people on. So.

Charlotte King: Be sure to tune in. I do a lot of driving for work. So.

Paul Cohalan: Now that you know what it's about and all that kind of stuff. Now the other thing I like to. I want to plan and this is trying to do it different is in 6 months to 12 months do a check in but in your environment. So bring these. Go somewhere. I know you don't have an environment, but you do in a way. So I don't know how we do that, but it'd be really cool. Do.

Charlotte King: It at one of the gigs or something.

Paul Cohalan: Yeah, that's what I was thinking. So like Nadia, we were gonna go do it at Cookie Load. Yeah. Got a guy with the warehouse last week. Clothing brand. We just recorded Friday. Not launch yet. We'll go down to his, you know, warehouse and do it. Mate's a builder. So. Anyway, that's.

Charlotte King: A cool idea.

Paul Cohalan: Anything I missed? Last chance?

Charlotte King: No, I feel like I've covered.

Paul Cohalan: Awesome.

Charlotte King: It always feels a bit like. What's the word? Like, self absorbed. Talking about yourself for, like, a solid hour.

Paul Cohalan: Well, this will break that wall down a bit. You know what I mean? You'll go away and reflect on probably a few things you said. Everyone actually does. I'll call later, a lot of text, and they'll be like, I never really. I haven't thought about that in years, so. Well, thanks very much.

Charlotte King: Thank you for having me.

Paul Cohalan: Thanks.